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☆ Esports World Cup in Saudi Arabia, worth more than $60M, hopes to send ‘positive message’ to struggling industry
▼ + stars: | 2024-04-16 | by ( Ben Church | ) edition.cnn.com time to read: +4 min

CNN —Boasting the largest prize pool in esports history, this year’s inaugural 2024 Esports World Cup (EWC) could prove to be a pivotal moment for the industry. Clubs will be able to choose which games they participate in before the best performing team across the various championships will be crowned the ultimate Esports World Cup champion for the very first time. Ralf Reichert, CEO of the Esports World Cup Foundation, hopes this new competition in Saudi Arabia can be a game changer. “Setting the record for largest esports prize pool is a remarkable achievement, but what I’m most proud of is the positive message this sends to the wider esports and gaming community,” Reichert said in a statement. In 2023, Saudi launched ‘The National Gaming and Esports Strategy’ (NGES) which hopes to make the country the center of the competitive gaming world by 2030.

Persons: Ralf Reichert, ” Reichert, Saudi Arabia –, “, Prince Mohammed bin Salman, ” Organizations: CNN, Apex, EA Sports FC, of, League, Riot, New York Times, Saudi Arabia’s Public Investment Fund, Saudi, National Gaming, Saudi’s, New Global Sport Locations: Riyadh, Saudi Arabia, Saudi

Visa has taken over the title sponsorship of Red Bull's second team, which has been called Scuderia AlphaTauri since 2020 when Red Bull put its fashion label on its two junior cars. The team said Wednesday it will be called Visa Cash App RB F1 Team when Daniel Ricciardo and Yuki Tsunoda start the season. The team was known as Scuderia Toro Rosso — the Italian translation of Red Bull — from its 2006 debut season until 2020. Visa's deal with Red Bull is for three years, its senior vice president of global sponsorship strategy told The Associated Press. Visa becomes the third billion-dollar American company to join Red Bull as a sponsor in the last two years; Oracle is the title sponsor of the main two Red Bull cars, while Hard Rock International also launched a partnership.

Persons: Red, Red Bull, Daniel Ricciardo, Yuki Tsunoda, Toro Rosso —, Bull, Andrea Fairchild, ” Fairchild, “, ”, Max Verstappen, Sergio Perez, there's, Catherine Ferdon, Cash Organizations: Visa, Formula, Red, Racing, Sauber, Red Bull's, Associated Press, F1 Academy, Red Bull, Oracle, Hard, American Express, Meta, “, NFL, F1, Brand Locations: United States, America

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